We started off today’s class by learning about logo designs . Ma’am gave us a brief explaination of what logo designs are .
We were given a basic example of pepper fry . Pepper fry is an online furniture brand . Ma’am showed us a presentation on how the company works and how did it start from a small business and turned out to be a huge brand in today’s days.
We were then assigned to do a similar case study of any one brand . I chose ZARA. Zara SA is a Spanish apparel retailer based brand in Arteixo. The company specializes in fast fashion , and products include clothing, accessories, shoes, swimwear, beauty, and perfumes. It is the largest company in the Inditex group , the world’s largest apparel retailer. Zara as of 2017 manages up to 20 clothing collections a year. It has 10000 stored worldwide
Zara has changed its logo for the second time in the past 45 years . The subtle change was designed by the advertising agency Baron and Baron.
Drishti Doshi 